Category — Miscellaneous

Within the past few months, Google has made some pretty wild moves to help their advertisers get more for their money.  But are they digging their own grave by worrying too much about the advertisers than the publishers?

The short answer to this question is - Yes.

Cause & Effect (speculation):

Cause:  Google changes advertising clickable region from entire ad to only text.
Effect:  A decline of about 7% in paid-click revenues from December 2007 to January 2008.

Cause:  Google updates Adsense display URL policy.
Effect:  Unknown.  As of this post, this change has not yet taken effect.  Effective date starts in April 2008.

While Google appears to be taking steps to clean-up the paid search results and quality of clicks on their ads, it is also hurting their bottom line.

Hopefully the ad-spending will rise in line with the quality of the visitors to their websites or we (Owners of Google Stock) are in for some hard times.  I am confident that Google will recover the short-term losses, but only time will tell.  I feel Google is mandating these updates so closely together so the effects are only felt in a single fiscal quarter before showing improvements through the higher dollar demands these better quality ads will demand.

Many search marketing professionals will echo that quality of content is a very important, if not the MOST important, factor in search ranking.  I strongly believe that you must develop sites and online assets with consumers in mind.  I don’t mean consumers as in people who will buy something, I mean consumers as in INFORMATION consumers.  People use the internet every day to consume information of sorts.  Even when someone is searching to buy something online, they are still trying to consume information on the best deal and the best product for their needs.  We need to start developing our websites with the information consumers in mind and not advertising or money.  The money and compensation for work will come no matter what, as long as you provide a great source of quality content.

This brings me to another topic:  How to monetize the traffic that our high quality sites and content have brought in.  I will be posting on this later.

While there are many important dynamics to SEO, there is one thing that will eventually get you to where you want to be no matter how much link building, campaigning, and strategy you execute.

When you provide an excellend resource for the web, including that of pictures (which I do lack here), information, stats, lists, etc. The web will come to you.  It’s really that simple people!  Google will not let a great piece of infomation go unseen.  It’s their job to make sure that your great resourceful website gets indexed and shown to thousands of people.

While there are some modifications one can make to his or her work that might “speed up” the process, or make it easier to emphasis the micro-topics within a larger document, it all comes down to your work connecting with someone who needs it.  Every day that passes, Google becomes smarter and more detailed with it’s algorithms.  Eventually, Google will be spam free, and people with honest and resourceful sites will prevail.

I just thought I would give my input and remind many of you SEOs and SEMs out there that is does come down to quality of content and not budgets.  A budget might offer an alternative, but once Google or searchers find something better or more informative, you can kiss all that hard work goodbye.

I would like to welcome everyone to my first “personal” blog.  A blog dedicated to teaching you how to generate substantial revenues using whitehat SEO technique and advanced Search Marketing.  Also, I plan to use this blog to give my PERSONAL opinion about certain subjects, so please beware.  ;D

Topics I Will Cover

• The Over-saturated “How to Make Money Online” Question
• Affiliate Programs and How to Monetize Them
• Driving Traffic To Your Site or Blog
• How To Generate Quality Content For Your Site(s)
• How To Retain Traffic Once You Get It
• How To Sell An Online Property

We will also cover countless other topics and popular questions on this blog as well.  Please continue to check back, as I will begin my first round of posting tomorrow.  Seeya then!